Email Marketing How To Build Your Lead Capture with Lead Magnets Parts 1 and 2

Email Marketing How To Build Your Lead Capture with Lead Magnets Parts 1 and 2

The Biggest Mistake I Ever Made

The biggest mistake I ever made was building lead capture pages without any lead magnets. This is a horrible mistake because my lead capture page is competing against pages that have great lead magnets. I misunderstood what a lead magnet is and used benefits for joining my email list as my lead magnets and this was a horrible mistake that I repeated for years. 

Regardless of where or what I advertised my pages achieved very little results. Everyone else was promising the same benefits as I but the smart ones used lead magnets to get the conversions. 

What Exactly is a Lead Magnet?

Do not confuse a lead magnet with the features or benefits of joining your email list. A lead magnet is nothing more than a bonus for opting into your list. A good example would be a report, infographics, free how-to video, access to a Private Facebook Group, etc. The list of bonuses you can give out is endless just be sure that your bonuses are relevant to your subject matter.

If you are doing a Recipe of The Week email list then do not use a How To Get a Better Mortgage rate. The two do not fit together. If you are doing a recipe of the week, then you could give away a chart that converts standard measurements to metric, or maybe a calorie counting chart, or a common substitute ingredient list.

Feel free to give out more than one bonus like 3 to 5 should really get the sign-ups rolling in.

Email Marketing How To Build Your Lead Capture Page with Lead Magnets Part 1

Email Marketing How To Build Your Lead Capture Page with Lead Magnets Part 2

How LeadsLeap Saved My Affiliate Marketing Business

How LeadsLeap Saved My Affiliate Marketing Business

You Know The Struggle

You are trying to make money online with affiliate marketing. You found some products you like, and after using them for yourself, you decided to represent or affiliate your business with the products. You decide you want a subscriber list. After all, email marketing can be very profitable.

At this point, you are putting out about $20 a month for your autoresponder, and let’s not forget traffic we all need traffic to our sites and offers so for traffic let’s say we are spending $70 monthly. You might not be comfortable coding your own capture and sales pages so maybe you are paying about $40 monthly for a page builder.

Now we are at about $130 a month to run our affiliate marketing business. I was amazed to discover that LeadsLeap does all of that for about $28 a month or $20 a month if you take the 24-hour special when you first sign up. Everything managed on one platform, and less expensive than anything else I have used. 

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